Afra is a part of the AWS Group, headquartered in Dubai, UAE. AWS was founded by Mr. Abdulwahed Bin Shabib and currently holds several brands in fields such as supermarkets, hypermarkets, groceries, and catering, as well as non-food categories like healthcare, real estate, and engineering.

Afra is one of the latest brands formed under the AWS Group, and is a fast-growing consumer electronics brand inspired by Japanese innovations and launched with the aim of providing home electronics and appliances that are both high quality and dependable, at attractive prices.