01
Food & FMCG
A broad portfolio spanning pantry staples, canned foods, condiments, grains, chilled products and food-service essentials.
Brands & sectors
A portfolio made
for real life.
We build category depth, develop the right channels and give every brand the market focus it deserves.
Portfolio approach
Created with purpose.
Built to grow.
Most brands in our portfolio are developed and owned by AWS. Our commercial teams build their presence across modern trade, wholesale, e-commerce and food service, alongside a select group of distribution partner brands.
02
Electronics & appliances
AFRA consumer electronics and home appliances developed around dependable performance, accessible innovation and everyday value.
03
Travel & lifestyle
Travel, luggage and everyday carry brands designed around durability, style and accessible quality.
04
Home & personal care
Thoughtfully developed home and personal-care products, from blankets and pillows to daily hygiene and household essentials.
05
Family & play
Thoughtfully selected children’s essentials, toys and family products for retailers across the region.
06
Office & industry
Stationery, workplace tools and specialist equipment selected for dependable professional performance.
For retail, wholesale & trade
