AWS capabilities
Sales and Merchandising
AWS Distribution runs on ground sales and merchandising for every brand it represents, covering retail relationship management, shelf placement, promotional execution and account coverage across UAE retail and HORECA channels. This is the capability that turns a listing into actual sell through, not just shelf presence, and it is what separates a true distribution partner from a company that simply delivers boxes.
What this covers for partner brands
Professional execution.
- Dedicated retail relationship management
- Shelf placement negotiation and execution
- Promotional planning and in store activation
- Ongoing account coverage across retail and HORECA channels
