5 portfolio brands

Family and Play Distribution

AWS Distribution covers the full family and children’s category across UAE and GCC retail. Baby K supplies diapers, Mommy’s Bliss covers parenting essentials including baby cutlery, 4 Kids covers children’s clothing, KidsArena spans toys, apparel and educational tools, and Motormax supplies collector grade die cast and remote control toy vehicles. This is a category built on trust, since parents do not compromise on the products they buy for their children, and on gifting occasions such as baby showers, birthdays and festive seasons. Both of these factors shape how AWS Distribution merchandises and markets each brand within this sector.